Genesis: Does the world need another luxury auto brand?

The world of luxury automotive is crowded with aging stars. While many drivers are content to embrace the antiquity of innovations past, there are drivers among us who want to stretch their imaginations further; those who yearn to not just reach into tomorrow, but to grab it by their hands and command every detail of tomorrow's driving experience.

This is the conscious evolution that drivers embrace more and more each day with the understanding that luxury is not a concept held prisoner by the pages of a magazine, the pixels of a photograph, or the frames of a video, but rather one that benefits the overall quality of your life on the road. It's the guiding principle behind Genesis, and the core of each model in our lineup.

Genesis of Cherry Hill: Does South Jersey need another luxury auto dealership?

We know that within 10 miles of Genesis of Cherry Hill on Rt. 70 in Marlton, you will find the following luxury auto dealerships:

Mercedes Benz           Porsche              BMW                Audi                 Lexus               Cadillac            

Infiiniti                           Lincoln              Acura               Volvo             Land Rover           Jaguar

And by the end of 2017, Tesla

We also know that the Genesis guests we serve can go to any one of these luxury brand dealerships and drive home with any vehicle they choose.  And while the Burns dealerships have served the South Jersey community for over 40 years winning dozens of sales and customer service awards, we realize that we're the "new kid on the luxury block" and that we have to do luxury better.

So what's different?  What's better?

The Genesis product

The Genesis lineup is graced by two elegantly and expertly crafted sedans: the G80 and G90. Both feature the kind of power, performance, and nimble handling that will take your driving experience to new heights.

      

     The Genesis New York Concept

As tangible evidence of the commitment to this new global brand, the head of the Genesis Design Center is the maverick Luc Donckerwolke who is the former head of the Bentley design group, and Lamborghini's Manfred Fitzgerald was brought over to direct Genesis brand strategy.

The G80 is our most popular choice among both buyers that may be entering the premium sedan market for the first time or veteran premium brand buyers looking for a step up in quality, performance and comfort while enhancing their ownership experience.

The G90 is truly the flagship of the Genesis brand delivering the entire ultra-premium package of performance, design, comfort and advanced safety technology…all standard.

The Genesis of Cherry Hill Experience

For the present, the Genesis of Cherry Hill sales and service teams operate out of the Burns Hyundai facility on Rt. 70 in Marlton NJ.  In order to make your visit to our facility as comfortable as possible, we have added a few exclusive high-end elements that you will not likely find at any other Genesis dealership.

The first difference that you will experience is the Genesis of Cherry Hill team.  While some Hyundai dealers have committed to "giving Genesis a try" and have asked their Hyundai sales and service employees to try and assist Genesis customers, the Genesis of Cherry Hill owners have committed to dedicated staffing to serve their Genesis guests.  Our Genesis team is a select group of individuals that have applied and been selected as Genesis of Cherry Hill "Genesis Experience Managers".  The selection process was heavily skewed by the applicants' customer service accomplishments.

Additionally, we have created an exclusive "Genesis lounge" accessible though entry of an access code that you will be provided.  Even though we pride ourselves on providing you a seamless and convenient "valet" program where we pick up your Genesis and drop off a Genesis sedan loaner while your car is being serviced, there may be occasions where it is convenient for you to stop by the dealership.  Maybe you'd like a courtesy car wash before attending an important event or dinner (a great place to showcase your new Genesis sedan, where the valet parking staff will be sure to keep it "up front").  Simply enter your three digit code and enter your exclusive Genesis lounge, complete with fresh fruit, spring water, premium Keurig coffee as well as current issues of Wine Spectator, Golf and Yachting magazine.  Snack on a Nonni's biscotti or simply catch up on the latest action on the Dow on the flat screen. The lounge is replete with upscale furnishings (OK, the alligator chairs are faux, but very comfy)!

Summing it all up  

Beyond working closely with you to determine which Genesis sedan is perfect for your driving needs, we are also committed to helping you understand which financing package allows you to drive your new G80 or G90 home on your terms, eschewing typical over-the-top sales cues in favor a sophisticated and streamlined purchasing experience.

If you're ready to see what our staff can do for you, we invite you to contact us to learn more about our dealership and the Genesis brand. Likewise, you can visit our showroom to learn how Genesis is redefining luxury automotive as a distinctly human pursuit.  And please be sure to visit the Genesis lounge.

Long after you've re-discovered your world through the Genesis lens, our onsite service center is at your disposal to ensure that your driving experience never diminishes. We are the number one dealer in the United States for "Equus valet service" and valet service for your G80 or G90 is even better!  Our expertly trained team of Genesis service technicians cater to the routine maintenance and unique repair needs of your specific vehicle, with the aim of protecting the long-term health of your investment and keeping your car running with all its performance potential well intact.

With every factory maintenance service that we provide on your Genesis branded vehicle purchased at Genesis of Cherry Hill, we provide the following "Genesis of Cherry Hill Care" elements, which we view as "essentials" to enhance your ownership experience:

·         Top off your gas tank…a Genesis of Cherry Hill exclusive

·         Courtesy car wash

·         Interior vacuum

·         Complete cleaning of all windows

·         "At your Service" card signed by your Genesis Certified Technician